/eve - feel the time

/3D

The Goal

eve - feel the time was a personal project with a fictional brand called eve. The basic goal was to create a simple watch, smooth in its form but also a little sporty, so it would fit more people's style.

Furthermore part of the whole process was to deliver emotions and elegance with the final poster. That's how i came up with the following decisions:

• The Claim: feel the time
  I chose this claim for the brand to deliver some kind of emotion to the viewer. But still not too much, since the whole thing had to look not too expensive.
• The Font: Walkaway Rounded
  I chose quite a thin font for the overall design to make it feel a little bit more noble.
• The Colors: Dark Browns
  I used a lot of dark brown tones in my color scheme to transport a rich and smooth warmth and give it even more the look of a leather-crafted accessory.

In the end i came up with the poster at the left. A big front shot of the watch and some high level detail shots with a high depth of field to supplement the main shot

More Impressions

Posted: 07/05/2010